Business Spotlight:
First Service Collision

by Kate Sanchez

If you’re looking for a top-notch shop to get repairs made on your vehicle, you need to visit the staff at First Service Collision. Owned and operated by Danny Jones since 1984, First Service Collision offers all kinds of repairs from deer hits and hail damage, to insurance work on vehicles; insurance work being what Jones says makes up 90% of their jobs. They also offer paint jobs, custom work, window tinting and wraps and frame repair.

Reliable and efficient, what most sets First Service Collision apart is their knowledgeable and helpful staff. With five team members including himself, Jones feels that he has some wonderful guys working there, all who are very well-versed in paint, collision, and anything else they see come in the shop. In fact, Jones recently just sent his staff to Dallas to recertify them all in their painting skills. The shop owner’s two sons also work alongside him, his older son being there for close to 16 years now, and his younger, for approximately five years. “I love that they work with me,” he shares, “they’ll be taking it over some day.”

Known for their quick turn-around time on work, as well as their attention to detail and clean shop, the gentlemen at First Service Collision stay busy all the time. Not only do they get a lot of local business, but those from out of town also seek out their help in repairs to ensure they’re done correctly. But Jones says he loves serving the people of Portales and has no complaints whatsoever. “There are lots of good people here,” he says. “It’s interesting because you meet every kind of person…you have the airbase, farmers and ranchers, college kids, and everything in between.” Jones calls his work, “enjoyable,” because of the customers and his passion for the job.

Jones was born in Clovis and has lived in Portales his whole life except for a few years when he moved to Albuquerque as an insurance adjuster, which proved very helpful in the automotive field.
‘‘It never hurts to know both sides of this business as they both go hand in hand.” He’s loved cars from a young age and has always been around a shop; so it’s easy to see that his work starting out at the bottom, pushing a broom, and water sanding has certainly grown into a flourishing business today. But it’s that experience and his expertise that customers seek out when they bring their vehicle to First Service Collision.

Be sure to check them out at 405 N. Kilgore St. in Portales. Their hours are Monday-Friday, 8am-4pm, and number is 575.359.0422